First of all, i’d like to mention the fact that the theoretical aspect of my research won’t always be self – explanatory in accordance to my work, and some of it will be too direct, undoubtly. But this is how i work; i always start from a inte- rest point and almost directly i try to apply a natural image and feel to it. In a way that’s a very direct, commercial way of working, but that’s sometimes the thing about designing; the image that is created, catalyses a reaction of the viewer in which the interpretation is set,whether the typo is mathematical correct, or the golden radius is applied.
70% of the times it’s created because it’s ‘nice’ or ‘lovely’ I often reflect t omyself. I’m not going to put it in more a beautiful, artistic, or theoretical spotlight to put more weight in the scale of artistic importance. i create something that can be applied to a popular culture or a subculture. Anyhow, the deeper message is some- times (always) subject to the design, which is more rapidly adapted by the viewer. i don’t necessarily see this as an obstacle or a problem; that’s why i saw this first year at transmedia as a year filled with research to support the search for new forms in illustrating a still image or animation. The aesthetic aspect still has a priority for me without exclu- ding the idea behind it naturally, but i often think in the sense of what you see, is what you get, and that can be overwhelming as sober at the same time and that’s primairily the strength of what is seen by the eyes of the viewer because of the high interpretation freedom.